About Wool and Its Advantages

Wool is a natural breathable fibre that provides instant warmth unlike synthetic materials.  It regulates itself to individual body temperature and is very warm in the winter.  It is also a great buffer against rain wind and snow.  Wool is a durable fiber that can withstand wear and tear, making it a  long-lasting investment.

The scientific reasons for these "miraculous" properties are that, in cold temperatures, wool removes moisture from the skin while at the same time its insulating properties trap dry air and warmth.  To add to that, wool is naturally water resistant, repelling moisture vapour through its firbes and making it resistant to rotting, mould and mildew.  Wool has unique structure means that it won't allow the build-up of body odours.  Today, participants in extreme sports as well as fishermen, sailors, mountaineers and skiers all swear by their wool gear because of its warmth, flexibility and strength.  Wool competes very successfully with high tech man-made fibres in sports wear.  In fact, merino wool merino wool is generally accepted as the "Rolls Royce" option for high performance base layer clothing.  

Wool is hard to challenge for its sustainability (sheep are not intensively reared).  It grows as hair on goats, sheep, llamas and rabbits, and occurs naturally and is renewable i.e. it quickly grows back.  At the end of its life, wool is biodegradable in soil, releasing important nutrients.  If you invest in a decent wool coat, it will last for years.  Goats that are reared for cashmere produce delicious milk as a bi-product and provide hill farmers with additional income.