WHY CHOOSE WOOL
Wool is a natural breathable fibre
that provides instant warmth unlike synthetic materials. It regulates itself to
individual body temperature and really is warm in winter. It is also a great
buffer against rain, wind and snow.
The scientific reasons for these ‘miraculous’
properties are that, in cold temperatures, wool removes moisture from the skin while
at the same time its insulating qualities trap dry air and warmth. To add to
that, wool is naturally water-resistant,
repelling moisture vapour through its fibres and making it resistant to rotting,
mould and mildew. Added to that, wool’s unique structure means that it won’t
allow the build-up of body odours. George Mallory climbed Mount Everest in a
wool tweed jacket and, today, participants in extreme sports as well as
fishermen, sailors, mountaineers and ski-ers all swear by their wool gear
because of its warmth, flexibility and strength. People are rediscovering that
wool competes very successfully with high tech manmade fibres in sports wear.
In fact merino wool is generally accepted as the "Rolls Royce" option
for high performance base layer clothing.
Wool is hard to challenge for its
sustainability (sheep are not intensively reared). It grows as hair on goats,
sheep, llamas and rabbits, occurs naturally and is renewable i.e it quickly
grows back. At the end of its life, wool is bio-degradable in soil, releasing
important nutrients. If you invest in a decent wool coat, it will last years. Goats
that are reared for cashmere produce delicious milk as a bi-product and provide
hill farmers with an additional income.
10 Amazing Benefits of Wool
Wool gives superior performance to
man-made fibres, and as wool is a naturally occurring fibre it brings so many
other amazing benefits...
1. Wool resists wrinkles - wool is like a spring, it has a natural crimp that
allows it to return to its natural shape. Its complex coiled structure gives it great
resilience against becoming flat and hard, so you can count on wool to keep its
2. Wool has balanced thermal insulation properties - meaning it is warm in
winter and cool in the summer.
3. Wool is hypoallergenic - it is resistant to bacteria, mould and mildew that
can trigger allergic reactions in many people.
4. It absorbs harmful pollutants - not only does wool absorb many harmful
pollutants from the air, it does not re-emit them. It's estimated that wool
used in interiors can help purify the air for 30 years.
5. Dust mites don't like wool - dust mites need moisture to survive. Wool has
microscopic pores that respond effectively to changes in humidity making it
unfavourable for the growth and breeding of the house dust mite. Dust mite
allergens are one of the triggers for asthma attacks.
6. Wool is naturally anti-static - wool generates very little static
electricity because of the qualities of its natural fibres. Static attracts
lint, dirt, and dust, so its anti-static properties keep it much cleaner for
7. Easily cleaned - wool fabrics clean easily because the outside surface of
the wool fibre consists of a series of overlapping scales (similar to the
feathers on a bird), which means that dirt sits on the surface of the fibre,
making it easy to remove.
8. Wool is naturally flame resistant - wool is difficult to ignite, has low
flame spread and heat release properties; it does not melt and has superior
9. Wool is a naturally renewable fibre - what could be more natural than wool?
Each year sheep produce a fleece, which makes wool a natural and renewable
resource. As yet, no one has been able to reproduce the properties of wool
10. Eco-friendly and Sustainable - when it's 'out with the old' wool will
naturally biodegrade. It is a totally natural product, entirely renewable and
sustainable. And it is 100% biodegradable - a very important feature in a world
that is increasingly concerned about the environment.
Sheep can thrive in the most intense winter
conditions. And they can handle serious heat too. Wild
sheep living at 20,000 feet in Asia often have serious heat and serious cold in
one day. Wool protects them from both extremes. And it
can do the same for us.
What will keep you safe and comfortable over the widest range
of conditions? If overall comfort level -- overall
performance -- is the deciding factor, then wool is tops.
Interesting thing ... there are companies famous for their synthetic outerwear
that now recommend and sell wool base layers.